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It’s one of Wild + Wolf’s oldest and bestselling in-house brands. Perhaps you’ve caught a glimpse of our popular ‘The Adventure Begins’ Enamel Mug' on Instagram, or you borrowed a friend’s Multi-Tool to do some DIY around the house.
You might have even got that same tool for Christmas.
But how much do you really know about our hard-wearing lifestyle brand, Gentlemen’s Hardware?
We think the story behind the brand is pretty inspiring. So we’ve decided to share some of the best tidbits with you.
Gentlemen’s Hardware started out in 2012 as a team of two designers, with a big vision.
They’d spotted a gap in the men’s gifting market that they wanted to fill.
The goal was to become a one-stop gift shop for men; to create a space where you could find premium gifts that your dad, your brother, your partner, would love.
So they got cracking. They designed a range of Multi-Tools, grooming accessories and outdoor goods. The designs were practical, durable and useful, with a strong focus on adventure. Most of all, they were giftable.
Aided by the team here at Wild + Wolf, their vision was brought to life.
Major retailers, such as John Lewis and Galleries LaFayette, quickly got on board.
By 2016, Gentlemen’s Hardware was stocked in over 1000 stores. It was recognized in the market as being a leading, innovative lifestyle brand.
The durability and practicality of the gifts, combined with the innovation in the design, immediately appealed to dads and sons alike.
Gentlemen’s Hardware likes to evolve with the gents around it.
So, this season, it’s had a slight refresh. Products that used to have a leathery, vintage feel have now developed a more contemporary design.
The new range features grey packaging for a fresher, cleaner, more premium look.
A new, revamped range of cosmetics is also on its way.
Of course, adventure is still a priority. This season is seeing the exciting launch of a Travel Hammock, a Glow in the Dark Water Bottle and many more innovative Multi-Tools.
Gentlemen’s Hardware has been eco-conscious from the get-go. They try to keep their products as plastic-free as possible, only using it when necessary. Most of the cosmetics range is vegan.
This pairs perfectly with Wild + Wolf’s goal to become more sustainable as a company.
It’s now being distributed to 60 countries and over 5000 shops worldwide. The team remains surprisingly small – and unfalteringly brilliant!