Hello Kitty & Liberty Art Fabrics Launch
We are very excited about our latest license partnership with Hello Kitty and Liberty Art Fabrics. We will be launching our gift range in 2012 featuring childrens ceramics sets, mugs, melamine, plasters, sticky tape and much more.
Hello Kitty & Liberty Art Fabrics made its debut at Liberty store in London on Sunday 26th September with a high profile press launch. The event was attended by over 120 press, celebrities and VIP guests including Trinny Woodhall, Dionne Broomfield, Gizzi Erskine, Liberty Ross and Lila-Grace Moss. Sanrio’s CEO Kunihiko Tsuji, President Roberto Lanzi and Chief Designer Miyuki Okumura were also present.
The press campaign generated coverage in Hello!, The Evening Standard, Grazia Daily, The Telegraph, The Observer and Heat and top fashion blogs including Fashionista and Worship blues reaching in excess of 10million people.
The initial collection had an exceptional response from consumers with a 25% sell-through in the first week capturing the hearts of girls and women of all ages.
This bodes well for our upcoming launch! Watch this space. . .